| Writing an Ecommerce Business Plan can be a tough | | | | business description for your ecommerce business |
| task. More importantly, writing a business plan that your | | | | plan. Is your audience a city planner who has to give |
| intended audience wants to see is also a tough task. | | | | his approval, or is it a banker who is possibly lending |
| Doing a search online yields results from many experts | | | | you money? Knowing your audience will allow you to |
| in the industry. | | | | write a detailed business description. |
| Gathering information from several industry leaders | | | | The Competitive Analysis portion of your business plan |
| has produced our list of the 7 essential components of | | | | is important for banking officials and investors. They will |
| writing an ecommerce business plan. Here they are in | | | | want to know who your competition is and will be at |
| order: | | | | every level of business. They will want names, traffic, |
| 1. Executive Summary | | | | price points, product information and comparisons and |
| 2. Business Description | | | | service records. |
| 3. Competitive Analysis | | | | Detailing your Marketing Strategies is also important for |
| 4. Marketing Strategies | | | | potential investors and lenders. They will want to see |
| 5. Design and Development Plans | | | | how quickly and aggressively you plan to market the |
| 6. Operations and Management Plans | | | | business. This will play into how quickly you can repay |
| 7. Financial Components/Requirements | | | | loans or pay dividends to stock holders. A quality |
| The Executive Summary should be no longer than half | | | | discussion on marketing also shows that your |
| of a page typed double spaced. The executive | | | | ecommerce business plan is complete, all too often |
| summary should serve as an overview of your | | | | new business owners have a solid idea but no way of |
| ecommerce business plan hitting on every key topic | | | | knowing how or where to reach their customers. |
| including but not limited to a short description of your | | | | The Design and Development Plan element is created |
| business, your business objectives, your marketing plan, | | | | to give bankers or investors a description of the |
| your targeted demographic, your financial requirements | | | | product's design, create a timeline for the product's |
| and your financial objectives. | | | | development and create a development budget that |
| The Business Description should be very | | | | will enable the company to reach its goals. |
| detailed.Consider your audience when writing a | | | | |