| Success online depends on having a plan, or more | | | | get one chance to make a good first impression. |
| specifically a business plan. Often, very often actually, | | | | For an eBook online business, the competition is fierce |
| clients contact a designer with a burning passion to | | | | and filled with some shady characters. When you |
| have a new web site online, and fast. Success takes | | | | begin the process of planning before jumping in, |
| more than waking up bug-eyed at 2:00am with the | | | | consider your image first and then answer "How will I |
| brainstorm of the century. You need to outline (and fill | | | | establish credibility up front?". Weave this into your |
| in) a real business plan and make adjustments before | | | | business plan and you should do well. Don't act before |
| the official launch. | | | | thinking or you may be perceived as just another |
| Citing an actual case for an online eBook business, I | | | | online marketeer. |
| advised the aspiring entrepreneur to provide more | | | | To summarize: |
| information. Thinking through the questions and | | | | 1. Your Image - Have a stunning set of graphics for |
| answers is a vital step towards developing a good | | | | your corporate image to make a favorable first |
| business plan. | | | | impression. Hire a pro if it's in your budget. |
| - Do you have a logo for your company? | | | | 2. Establishing Credibility - solicit opinions from trusted |
| - If no logo, what color scheme do you like? | | | | people to give honest feedback about first impression |
| - How many products (eBooks) will you offer? | | | | and credibility, good or bad. |
| - Are they all written and ready to go? | | | | 3. The Plan - Outlines or templates for creating a |
| - Do you have cover art for your books? | | | | business plan are availble free online. Get one. Use it. |
| - What system of e-commerce do you intend to use? | | | | Be flexible, and change as you go. |
| - Will you offer just pdf or exe formats, or both? | | | | In closing and from experience, I know that many |
| - Do you have the domain, plus registration and | | | | startup online entrepreneurs neglect creating a |
| hosting? | | | | business plan. Selling eBooks online without physical |
| - Do you have a projected launch date scheduled? | | | | inventory except bits and bytes seems so easy. Your |
| - How many affiliate products do you have to offer? | | | | chance for success will improve with a real business |
| Defining what you do, your market, and how you | | | | plan. |
| intend to be different are vital considerations. You only | | | | |