Case Study - Tips in Writing a Business Plan - Objectives and Goals

When writing a Business Plan you are going to need toand inexpensive to purchase, then satisfy the
clearly state your Objectives and Goals and basiccustomer with excellence insuring further patronage of
reasons for starting the company. If your company isthis disposable product. Assisting in removing food
going to be selling a product then you need to defineparticles and debris Teeth Wipes and the Teeth
both the objectives and goals of your product and thePolishing Pads will keep the mouth fresh and clean on
objectives and goals of your company.each use for 1-3 hours because food debris is a major
What is fascinating is that when I help entrepreneurscause of mouth odors. The polishing pad action further
they often fall down on these points and stress waycauses the removal of plaque build-up and helps keep
too much over this basic part of the business plan,an odorless mouth. Goals
even more interesting is the fact that as they workWe will complete all prototype phases of the business
through the business plan they often modify theirplan and have suppliers lined up with a pre-inventory of
objectives? I say "good" because this is a major300,000 units in two months. We will also set up our
benefit in the planning process.telephone sales team and develop promotional online
My advice to you is to just start and put your originalvideos demonstration and create a secured online
ideas down in lose paragraph form and continue thruordering system during this time-period.
the business plan. You can modify the rough draft laterThe Teeth Wipe Company will solicit all purchasing
after you complete the process, remembering ofagents within the distribution channels we choose and
course that the process of planning is indeed perpetualautomate the sales and ordering process online to
and thus when you finish you have merely finished theminimize our costs speed up delivery. Within the first
first revision.three months, we will sell 100,000 units and by the end
Below is a sample of how you might write out yourof the first six-months we will have sold over 1,000,000
objectives and goals in the first rough draft. This wasunits and poised to distribute 10,000,000 units, thus
taken from an Online Think Tank project for a productestablishing our brand in the market place.
invented by Charles Shooster Ph.D. - a hygieneWe will entertain offers to buy this company after the
product called "Teeth Wipes" [trademarked 1997]:first 9 months and/or solicit selling the company within
OBJECTIVES24 months. Meanwhile, we will constantly be looking for
By creating the Teeth Wipe Brand we will assistnew product lines that we can launch with our existing
people with cleaning their teeth at times when acustomer base and support a modest closely knit R
toothbrush is not available or brushing teeth with& D group.
toothpaste and a toothbrush is simply not feasible. TheWe certainly hoped you have learned a little something
desire and need to keep the mouth fresh and clean,about writing business plans in this session and wish to
free of food debris and decay is universal. Therefore,remind you that everything you see, everywhere you
Teeth Wipes will be sold worldwide through multiplego was made, delivered or bought by an entrepreneur
distribution lines to solve these challenges. We intend toand thus, we wish you all the best and thank you for
make the Teeth Wipes easy to get, readily availableyour ingenuity and innovation. Carry on!