| While Business Planning may be a difficult task, | | | | Knowledge and Know-How... |
| especially to do it well, it doesn't mean that you | | | | Good Biz Planning comes from lots of hands on |
| shouldn't do it. Its benefits far outweigh its challenges. | | | | experience. Overcome that experience factor by |
| However, if you have a good Planning Process, then | | | | utilizing a proven Planning Process. |
| the difficulty of the planning task is mitigated and often | | | | Define the Unknown... |
| minimized. | | | | Without an effective business plan in place, you are |
| Business Planning is the Hard Part... | | | | just throwing darts at a board with your eyes closed. |
| If the Biz Planning Process is Comprehensive and well | | | | A good Planning Process defines the unknown into an |
| executed, then the Planning Process itself will often be | | | | executable plan. Otherwise, you are simply guessing. |
| much harder than the actual running of the company. | | | | Business is hard enough- take the mystery out of it. It |
| Wouldn't you like to get the hard part of running the | | | | is exceedingly hard to define the unknown without a |
| company out of the way upfront? Wouldn't you want | | | | system in place to work toward known opportunities, |
| to ensure the absolute best chance to succeed with | | | | threats, competitors, market changes, market variables, |
| your company? Wouldn't you want to be highly | | | | business models and so on. An effective Planning |
| profitable verses marginally profitable? Of course you | | | | Process embraces the unknown and creates the |
| would. But to do so takes a lot of hard work, making | | | | future- a future of probable success. |
| the intangible (i.e. an idea, a new project, a new | | | | Inexactitude is a guarantee in Business... |
| business venture), tangible. | | | | Not everything can be predicted. However, by having |
| Borrowing from the success of others in creating and | | | | a system in place to deal with this inexactness allows |
| expanding successful companies, can really give you a | | | | you to more effectively address challenges that come |
| leg up in the difficult Process of converting the | | | | up. Inexactitude costs your company money. An |
| unknown into an executable, successful venture. This is | | | | effective Business Plan puts systems in place within |
| why I wrote a Business Plan Workbook as it takes a | | | | your Company to quickly deal with the unexpected |
| lot of that guesswork out of the Biz Planning Process, | | | | occurrences, minimizing your "learning curve" |
| giving you years of experience in not just building | | | | expenditures. Additionally, a Plan can test the merit of |
| successful plans but actually implementing those plans | | | | a Strategic Tactic or Program to deal with a potential |
| into successful companies. A good business plan | | | | problem before implementation, again, minimizing your |
| workbook simplifies the complicated Biz Planning and | | | | learning curve resource allocation. A good business |
| Building Process into simple, doable steps which build | | | | plan process or workbook will help you effectively deal |
| on one another into the building blocks of a successful | | | | with the unpredictability of a company and the |
| company. | | | | inexactness inherent in business development. |