| The old mantra, "hard work pays off" is not always | | | | that hard work must be done, but how much of it and |
| understood by new startup business professionals. | | | | when is up to you. Everyone's viewpoint of hard work |
| Some spin their wheels "working hard" and do not | | | | revolves around their backgrounds and their personal |
| understand why they are not succeeding. Others think | | | | environment. If you are used to working fourteen hour |
| they are "working hard" yet they don't understand why | | | | days, working ten hours a day on a new business will |
| they are not experiencing the life everyone talks about | | | | seem like a breeze. But if you are used to clocking in |
| when referring to financial freedom. People become | | | | at one time and leaving exactly eight hours later, you |
| so disillusioned because they carry a false sense of | | | | may think working nine hours one day is not plausible. |
| reality when they start new businesses. | | | | The truth is that hard work is whatever your business |
| This is not entirely their fault. Especially in the case of | | | | requires to get it off the ground and become a |
| internet opportunities, the web is full of marketers | | | | success story. Everybody's skill sets are different and |
| offering "get rich quick" methods promising high | | | | their initial capital will differ, so each will apply what they |
| earnings in unrealistic time periods. The web is also full | | | | can to their businesses. The trick is to eliminate any |
| of marketers describing their ideal life as one in which | | | | pre-conceived ideas about what you should or should |
| they don't work more than ten hours a week and live | | | | not be doing. Your business is unique and will require a |
| on the beach with their computer. I am not saying this | | | | certain amount of care. Just remember not to reach |
| life is not possible, but it is a bit unrealistic especially if | | | | the extremes: Don't overtax yourself and on the other |
| you are just starting out. | | | | side of the coin, don't think your business is going to run |
| In order to define why people become so disillusioned, I | | | | by itself. Yes, the workloads will differ for every |
| must define the meaning of hard work. Sorry to | | | | entrepreneur, but the sooner you define what works |
| disappoint with the lack of a definition, but this meaning | | | | best for your business, the more profitable your |
| is not the same for every person. You are the only | | | | business will become. |
| one who can define this variable. The only constant is | | | | |