| Many people have a big misconception that they have | | | | about sales recruiting. That is how much weight the |
| to quit their job to start their own business. In reality, it is | | | | search engine puts on domain names. It took me |
| perfectly doable to start a new business while you are | | | | nearly a year to learn how to beat them in most |
| still working. I highly recommend that anybody starting | | | | categories. |
| their own business gives themselves a year to start | | | | 2. Brand your company for Google. Start out with |
| getting online exposure before leaping into anything. | | | | what are called long-tail keyword phrases. Long-tail |
| Laying down the foundation for online marketing | | | | keyword phrases are 5 words. When I began to learn |
| success is most important. These days, if you are not | | | | online marketing, I went after words like "New York |
| online, you will struggle to be truly successful. | | | | City sales recruiters." Then, as time progressed, I |
| First, I recommend that you start your own business | | | | began going after shorter keywords and the traffic to |
| as opposed to buying a franchise or becoming a | | | | my site increased. |
| reseller. Subway is not in the business of making you | | | | 3. Study how to build backlinks to your website. There |
| rich. Yes, some manage to do it. If it was a foolproof | | | | are tons of articles out there telling you how to do this. |
| plan, however, everybody would own one. To avoid | | | | Building backlinks to your site is very important, and at |
| having to deal with manufacturers, begin a service | | | | first, should be done gradually. Right off the bat, the |
| type business. Also, think locally. When you are just | | | | best way to build links is to submit your website to |
| getting started, don't try to compete on a national level. | | | | several website directories. You can find these through |
| Start small and work your way up little by little. If you | | | | some very basic research. It's well worth the money. |
| take care with each step in the process, a few years | | | | Then, begin a blog and frequently update it with posts. |
| down the line you'll be ready to launch a much larger | | | | Have HTML links with the keywords you are going |
| campaign and your competitors won't know what hit | | | | after pointing back to your site. Also, write interesting |
| them. | | | | articles and submit them to online article sites such as |
| Lay down the foundation to get ranked highly on | | | | Ezine. Writing is the key to gaining backlinks to your |
| Google so your business can last for years to come. | | | | site and is the most important facet of online marketing |
| Follow these guidelines to make sure you do it right: | | | | success. However, when submitting your first articles |
| 1. Pick a domain name that describes what you do. Do | | | | to these sites, make sure they are perfect. If you |
| not name your company after your last name. Name it | | | | mess up on the first few, the editors will dismiss your |
| after the product or service. When I began my firm, I | | | | subsequent efforts. |
| did not know this and it took me a while to get | | | | 4. Keep track of your site's progress. You should begin |
| Google's authority on a particular subject. Now, my site | | | | to see an increase in website traffic and your Google |
| gets around 400 hits per day, though I feel this could | | | | page rank start to climb. Make sure people can |
| have been achieved far more quickly if I had chosen a | | | | contact you through the website. There is no better |
| domain based on the service I was providing. Only | | | | way to gauge your success with online marketing then |
| domains, and shorter names are better than longer | | | | how many clients are coming in. |
| ones. To give you an example of how important this is, | | | | So that's opening your own business, in a nutshell. |
| Google "NYC Sales Recruiters." Look at a company | | | | Depending on the industry you choose and the product |
| by the name of Sales Expert Executive recruiters. | | | | or service you are selling, you will run in to your own |
| They have a template based 10 page website. Then, | | | | unique problems and obstacles. Figuring out how to get |
| look at mine. We have 170 pages of articles written | | | | past them, however, is just part of the fun. |