| When writing a business plan it is important to keep it | | | | A good plan needs to include: |
| as clear and concise as possible. If it is likely to be a | | | | - A good initial summary that successfully summarises |
| lengthy document it is a good idea to provide a brief | | | | the details of the business plan, think about what you |
| summary prior to the main document. | | | | want to achieve; the long term vision for the business |
| Ten to twenty pages is the maximum length for an | | | | - An overview of the business' aims, it is essential that |
| ideal business plan, any longer than this and you risk it | | | | business goals are included, as well as explaining what |
| being unappealing to the reader. It also needs to be | | | | the business does and any competitor information that |
| readable and therefore in simple language, as it will | | | | may be relevant |
| often be read by people who may not understand | | | | - The product or service |
| your specialist area or knowledge. | | | | - A financial forecast of the business, including |
| A business plan can be defined as a statement of | | | | information on how the product will be priced and any |
| intent. It is a written document which will detail a | | | | advertising or marketing plans that are involved. |
| proposed venture, amongst other things it will explain | | | | Don't forget that your plan can be adapted, it can be |
| the vision, needs and long term goals of the plan or | | | | changed later on down the line as your business |
| project outlined. | | | | expands and changes. |