| The root goal of a website business will ultimately be | | | | relatively simple, although hopefully aesthetically |
| to generate targeted traffic and monetize that traffic. | | | | pleasing to the eye. Every link needs to have been |
| This can be done via on-page and off-page search | | | | carefully placed with intended anchor text and |
| engine optimization, the use of videos, images, and a | | | | destinations. Every image should be tagged and every |
| constantly updated informative blog. As more content | | | | bit of information should go through a personally |
| and products are created, newly optimized pages can | | | | conducted "relevancy test". |
| be created to house that content and those products. | | | | Stage 3: Traffic Driving |
| Stage 1: Infancy | | | | Every aspect of search engine optimization boils down |
| The very first thing in our strategy is keyword | | | | to a methodology to obtain more traffic from search |
| research. Using popular and effective keywords on | | | | engines. Traffic can be converted into money, and we |
| your website will help to assure that it will be visible in | | | | want traffic! We have developed a checklist of |
| the search engine results instead of being buried under | | | | operation to complete after when your site goes live.o |
| thousands of other websites in the search results. In | | | | Site will be submitted to the major search engines.o A |
| order to gain a better understanding for how potential | | | | press release will be submitted.o Video content will be |
| customers will find our website, we look at what | | | | submitted to YouTube and various other video sites.o |
| keywords are related to our product/service, and try | | | | Industry related articles will be written and submitted to |
| to decipher which ones have the highest number of | | | | EzineArticles and GoArticles, as well and any additional |
| searches. We use Google as a tool to do our | | | | article services that are found to be credible.o |
| keyword research because Google holds a very large | | | | Small-scale testing will begin with pay-per-click |
| percentage of searchers in comparison to other | | | | campaigns.o Multiple social networks will be explored, |
| engines. | | | | with a link back to our site in each profile.o Questions |
| Once we've done some extensive keyword research, | | | | will be answered on message boards with links to |
| we now know what to use in our title tags, image's | | | | relevant information our website provides in the form |
| ALT tags, meta data, as well as what to name our | | | | of tutorials.o Images will be submitted to image-based |
| files. When deciding what keywords to use where, | | | | search engines.o Website will be submitted to relevant |
| one thing that must be kept in mind is relevancy. We | | | | Google Directory listings. |
| want to rank for our keywords, but we do not want to | | | | Stage 4: Ongoing Maintenance |
| over-use them, or use them in an irrelevant fashion. By | | | | We've come up with a weekly regimen that will help |
| understanding what keywords we are trying to rank | | | | both build traffic over time, and keep the site |
| for, we now have a decent idea of what types of | | | | maintained:o Write and submit one article.o Make 1-2 |
| content our potential visitors are searching for. This | | | | Forum postings containing a informative post and a |
| leads us to the next stage in our website business | | | | relevant link back to your website.o A new blog post |
| plan. | | | | will be posted or new page created on your website.o |
| Stage 2: Design and Implementation | | | | A request will be sent to another reputable and |
| It's good to understand design and SEO implementaion | | | | relevant website for a one-way link. |
| before you start your site. That way, instead of | | | | Conclusion |
| updating an existing site for search engine optimization, | | | | With the help of search engine optimization, quality |
| your site will be created from the ground up with | | | | content, constant updating, and the viral nature of |
| search engine optimization as a priority. Your site | | | | video, your site could take it's first step into the |
| potentially could have easily become a flash website, | | | | website business world. This year, your website could |
| but instead will become a XHTML/CSS based site. All | | | | be on the correct path to generating many potential |
| your web pages will contain 100% unique content, and | | | | customers and a working business model. |
| will target different keywords. Visuals should be kept | | | | |