| Hair and beauty salon owners who want to grow their | | | | dollars on prospects that have no good reason to look |
| businesses know that having a strong business plan is | | | | for a new salon because they are complacently |
| a first step toward their goals. And, any good business | | | | comfortable with their current one. Rather, it is better |
| plan incorporates a marketing and advertising strategy | | | | to concentrate on finding customers who are most |
| that is specifically designed to attract new customers. | | | | likely to give your salon a try. One such target-rich |
| Here are 5 tips for attracting new customers to your | | | | prospect base is that of new movers: those |
| hair and beauty salon business: | | | | customers who have just recently moved into your |
| 1. Develop a special coupon or promotion for your new | | | | neighborhood. By subscribing to a new mover direct |
| customers: Consider what it would take to motivate | | | | mail service that offers up-to-date new mover mailing |
| you to change your buying behaviors for the stores | | | | lists and direct mail fulfillment services, you are able to |
| you currently visit regularly. Once you are in the habit | | | | target only those customers who have recently |
| of buying from the same store or vendor, chances are | | | | moved into your business area and are probably |
| you will not try a new one based merely upon a | | | | already looking for a new salon to try. Why not let that |
| catchy ad. On the other hand, imagine that you are | | | | be yours? |
| offered a special coupon or promotion as an incentive | | | | 4. Plan to contact your target prospects monthly: |
| to try out the store: it is likely you would be more likely | | | | Designing a marketing campaign specifically to target |
| to consider making the switch. Your target prospects | | | | new customers is an excellent way to get new |
| feel the same way. So, as you build the marketing and | | | | business, as mentioned above. Moreover, it is important |
| advertising component of your business plan, make | | | | that you set aside the necessary budget to contact |
| sure that you consider offering special coupons and | | | | those prospects monthly. Only a consistent campaign |
| promotions to attract new customers to your salon. | | | | that targets a fresh group of new, hot prospects each |
| 2. Save money by targeting only those customers | | | | month can yield predictable results. |
| who are most likely to respond: If you are using | | | | 5. Follow up their initial visit to your salon with a contact: |
| traditional media channels like TV, radio and local | | | | Once a first-time customer has visited your salon, it is |
| magazines to promote your salon, you advertising | | | | smart to follow up their visit with a phone call, e-mail, or |
| expenses will be prohibitively high. These media | | | | postcard. Take the opportunity to thank them for their |
| vehicles are notoriously expensive because they rely | | | | business and to ask a few questions about how they |
| on a blanket approach, whereby an entire geographical | | | | liked the service they received. Besides gathering |
| area receives the same ads - regardless of whether | | | | valuable information you can use to improve your |
| each individual your campaign reaches actually meets | | | | services, such a follow-up contact also sends a strong |
| your target consumer profile! Now, contrast that to the | | | | message to your customers that you care about their |
| available direct marketing techniques that properly | | | | business and want to see them back in your salon |
| divide your target prospects into segments, isolating | | | | again. |
| those customers who are most likely to buy from you. | | | | Creating a business plan for your hair and beauty |
| The more you know about which members of your | | | | salon is an important step in building a stronger, more |
| community are most likely to buy from you and which | | | | profitable business. Be sure to incorporate |
| are not, the more precisely you can target those | | | | precisely-targeted marketing campaigns that reach the |
| individuals and the further your advertising dollar will go. | | | | right customers who are most likely to give your salon |
| 3. Be sure to target those customers most likely to be | | | | a try. Then, follow up the initial visit of new customers |
| willing to try a new salon: As mentioned above, it is | | | | with an e-mail, phone call or postcard in order to gather |
| very difficult to entice people to change their behaviors | | | | valuable information and send the right message about |
| once those behaviors are entrenched in a regular habit | | | | how you value their business. |
| pattern. It is best not to waste your limited advertising | | | | |