| Business plans are very serious or formal statements | | | | investors. |
| of set business goals, including the reasons why these | | | | When it comes to external stake-holders concerning |
| goals are considered attainable, and also the plans or | | | | the non-profit goals include all the donors and also all |
| steps for attaining them. A business plan may also | | | | the clients the non-profit's service has. External |
| include a bit of background information regarding the | | | | stakeholders for the government agencies include all |
| organization which has set and is trying to achieve | | | | the high level governmental agencies, the tax-payers |
| these goals. | | | | and also international lending bodies. |
| These business goals which are being attempted can | | | | If a plan is internally focused, its targets are all the |
| be non-profit as well as for-profit. Plans of the | | | | goals that lie before reaching the external goals. These |
| government's agencies and non-profit business plans | | | | can include something like the development of some |
| focus mainly on service goals. Whereas the for-profit | | | | new product or a service or even a new Information |
| plans, focus mainly on financial goals. A business plan | | | | Technology system; these also include restructuring of |
| can also aim at changing the perception or branding by | | | | finance or a restructuring of some organization. Internal |
| the user, client, customer, tax-payer, or any larger | | | | business' often develop in conjunction along with a list |
| group. Such a business plan, which includes a change in | | | | of critical factors of success. |
| the way the customers perceive or the way the | | | | This enables non-financial measurement of success |
| customers brand, and focuses on these changes as | | | | (of the plan). A business plan that identifies internal |
| the primary goal is called a Marketing Plan. | | | | goals, but at the same time provides but a general |
| A business plan may be focused upon in two ways; | | | | guidance regarding how the organization plans to meet |
| externally or internally. If a plan is externally focused, it | | | | is called a strategic plan. |
| targets the goals which are important to the external | | | | All the goals regarding an internal organization or a |
| stakeholders, most importantly the financial | | | | group or a department are described in operational |
| stakeholders. These generally have in-depth | | | | plans. The goals of a project are described in project |
| information regarding the team / organization trying to | | | | plans or project frameworks. These can also include |
| achieve the goals. In terms of for-profit goals, the | | | | the project's place among the organization's bigger |
| external stakeholders include customers or the | | | | goals. |