How to Leverage Your Business Plan

Most future business owners create at least a simplegroups and angel investor groups that have monthly
business plan as an operating guide or to help facilitatemeetings. Their attendees go beyond investors
a small business loan. If you are going to invest thethemselves. They include people with a variety of
time to create a plan, there are many other ways thisreasons for wanting to meet future business owners.
work could and should be leveraged.The presentations at these meetings are usually made
It's true that you wouldn't want your plan showing upby would-be entrepreneurs presenting some aspect of
on the internet for the whole world to see. But does ittheir business plan. The formats vary, but typically
have to be labeled top secret and kept under lock andsome feedback is provided to the presenters.
key? This article explores some ways successfulMentoring Organizations. There are many types of
entrepreneurs leverage their business plans to helpmentoring organizations. When you've just put together
launch their new ventures.your business plan and are looking to take it for a test
For any of the ideas below, always give carefuldrive, look for those whose mission is to help nurture
consideration to who your audience will be. Next, makenew businesses. Your local chamber of commerce,
some decisions about which sections of your planSBA office or even your banker can probably help
should be revealed. Finally, think about the level of detailyou identify mentoring organizations in your local area
you would be willing to share with your audience.that can provide insight and feedback.
The risks of handing out copies of your business planUniversities. Contact the business department of a
to a broad audience are high and easily understood.local university and find out the name of the dean of
(Don't do that.) However, properly managed, sharingthe business department, or a department closely
your plans and ideas at an early stage can bealigned with your type of business. Contact them by
tremendously beneficial. You will suddenly find that youphone or email. Let them know that you've developed
start to meet new prospective partners, investors,a business plan and you're looking for qualified experts
advisors and potential key employees. Let's not leavewho might review it. Many MBA programs look for
out customers. Any time you're talking about yourindividuals to present their plans to their classes. Still
business, you're marketing it to future customers.others assign a group of MBA students to work
Here are four ideas that are available to just aboutdirectly with the business owner over a period of
anyone at little or no cost. Review the list of ideasseveral weeks. There is usually no cost for this type
below and see which ones are right for you.of assistance.
Business Plan Competitions. Many organizations hostMaking it Happen. These are just four ways you can
competitions for future business owners and theirleverage the work you've invested to write your plan.
business plans. The guidelines vary on which aspectsOnce you start thinking about the value of promoting
of your plan must be submitted. A few minutes spentyourself and your plan, other opportunities will show up
on Google will help you find local and national businesson your radar as well. Even if you are still at the stage
plan competitions. Many even offer significant cashand do not have your plan ready to take outside, take
prizes to the winners. Rather than simply submit youra look at how and when these ideas will be right for
plan, use the opportunity to get to know theyou.
organization hosting the competition, the judging panelBy carefully and selectively looking for opportunities to
and anyone associated with the event.present your ideas to others, you'll meet new people,
Venture Forums and Angel Investor Group. Mostforge new relationships and fine-tune your ideas in
medium and large cities have one or more ventureways that will help you succeed.