Making a Business Plan

Making a business plan for the growth andidentify the key influences on strategic business
development of the business is not an exercise solelydecisions.
for profit maximization. It is a mission statement andMany corporate bodies now choose to make their
must incorporate the moral principles that arevalue statements very explicit. Their plan is also a
indispensable for sustaining a healthy public image ofreview of their ethical responsibilities, the concepts of
the firm.leadership, and an analysis of the relationships within its
The business development plan validates the purposevarious departments, with the executive management
of the firm's existence and also provides a moraland the public. An increasing number of top performers
frame of reference.connect the values with operations. While making a
Making a plan calls for awareness of social justice inbusiness plan they keenly balance the interests of the
the management practice and all business activities.various stakeholder groups. In drawing the plan they
After a succinct expression of the goals andstrive for a responsible corporate leadership and aim
procedures, the business plan should go ahead andto maximize profits in a transparent manner, clearly
adopt the policies and measures that are sociallystating the corporate values, vision and strategies.
relevant. An important criterion for the success of aOften the planning stage involves a conflict of values,
venture is its public image. This is often derived fromespecially when large private interests are at stake. An
the moral stand point of the enterprise and adoption ofhonest and fair stand by all those involved in making a
the ethical work practices. While making a businessbusiness plan can help to resolve such disputes. After
plan always take note of the desired public image andall, a company is as ethical as its people.