| Before you purchase a franchise you need to look in | | | | or how ugly you perceive them to be towards your |
| your mirror and ask yourself why you are doing it. Are | | | | personal character. |
| you on the rebound from a rocky relationship with a | | | | Others wish to buy a franchise out of ego, because |
| large Corporation that recently laid you off? Many | | | | they want to see themselves as successful, they |
| people are and they buy the franchise literally out of | | | | want to be their own boss, and they want others to |
| revenge on corporate America. It is their way of telling | | | | see them as an important business owner. It's okay to |
| corporate America to stick it, and they've decided | | | | have an ego, there's nothing wrong with it, as long as |
| they're going to own their own business because they | | | | you keep it in check and know exactly what you are |
| are angry. This is the wrong reason to buy a franchise. | | | | doing and why. But if this is your sole reason for buying |
| If that situation happen to you and that is one of the | | | | a franchise, I'd advise you to go back and look in your |
| reasons you started looking for a franchise, that's | | | | mirror and ask yourself if this is really what you want. |
| okay. But if it is your sole reason for purchasing a | | | | Indeed, I hope you will please consider my advice, |
| franchise, you need to think long and hard about the | | | | because as a former franchisor founder, I noticed |
| situation and commitment you are getting yourself into. | | | | many franchise buyers that I had turned away |
| A franchise is a long-term relationship, you will still be in | | | | because they were getting into the business for the |
| business with your franchisor long after you have | | | | wrong reasons, and I felt it would have been a mistake |
| forgotten how rotten corporate America was to you, | | | | for them. I don't want you to make that mistake either. |