| Sample Business Plan Executive Summary | | | | each page of the executive summary give character. |
| A winning executive summary must have great | | | | Vary the size and spread across the pages. The |
| content. However, perhaps equally important is a | | | | graphics, illustrations and photos should not be |
| unique and captivating appearance. However, most | | | | gratuitous. They have to contribute to the summary in |
| business plan writers fail abysmally on appearance. In | | | | a strong positive way. Sample Business Plan |
| general, the appearance is predictable, boring, and | | | | Executive Summary |
| standard. At the same time, the writer can't risk | | | | CONCEPT #3 |
| creating something that doesn't have a strong business | | | | I have found the two column format very compelling. |
| feel. For many striking this balance is a nightmare or | | | | You can often compress two pages of material to a |
| more accurately not even a possibility. In the next few | | | | single impactful sheet with a sense of being an easy |
| paragraphs we'll cover a number of conceptual | | | | read and yet a impactful presentation. |
| examples that in part or together will deliver: | | | | CONCEPT #4 |
| CONCEPT #1 | | | | Use bold type to highlight key information items in the |
| Borders on the executive summary section will set | | | | executive summary. |
| your executive summary apart from the competition. | | | | CONCEPT #5 |
| My favorites are the very narrow triple line border or | | | | Brevity is powerful. Restrict your summary to a single |
| the broad line with either one or two narrow lines | | | | page. Deliver a brief summary that tells the investor |
| around the document. Also a dark bold black, deep | | | | what you need from him or her. Explain clearly how |
| blue or teal solid border from 1/4 to 1/2 inch around | | | | your project is differentiated and will succeed. Explain |
| each page of the summary. | | | | what the risks are. Explain how the risks are mitigated. |
| CONCEPT #2 | | | | Deliver a clear explanation of what the anticipated |
| 1 to 3 graphics, illustrations, or photos with color on | | | | returns will be. |