| Websites that are popular, that are functional and that | | | | describes product you plan to offer and a discussion |
| have high page rankings are not ones that were done | | | | how your product or service differs from everything |
| in a "fly by night" manner. They were constructed from | | | | else on the market. Writing this out can also help you |
| a solid business plan Not sure how to write a business | | | | come up with focused SEO keywords and keyword |
| plan? One really good place to look is on your local or | | | | phrases. |
| federal government websites. They bend over | | | | - An examination of your market potential. Traditionally, |
| backwards to spell out the process for you. | | | | web entrepreneurs would buy web research report |
| Whether your site is big or small you still should create | | | | from sites such as Forrester Research that cost |
| a plan that outlines your goals, expected costs, | | | | hundreds to thousands of dollars. However, you may |
| marketing plan and exit strategy. A business plan is | | | | be able to get some basic information simply by using |
| your road map for how you expect to succeed and | | | | the Web and its many search engines and directories |
| how you'll measure success. | | | | to find information. |
| The basic components of your business plan are - | | | | - A marketing strategy. How intend to inform the world |
| - A summary outlining your goals and objectives. This | | | | you're open for business? Will you use online marketing |
| summary clarifies your intentions and explains in a few | | | | tools to get your company listed on search engines |
| paragraphs your short- and long-term goals for the | | | | and advertised on other Web sites or will you be |
| company. | | | | writing articles and submitting them to ezines to |
| - Your biography. This tells others who you are and | | | | improve your search engine rankings? |
| how you came to be an expert or become | | | | - Create a business plan for you so that you don't lose |
| passionate about what you have chosen to sell. This | | | | sight of your personal quest or vision. It is like a memo |
| part of a business plan often reveals crucial keywords | | | | to yourself to keep your business on track and |
| for SEO. | | | | profitable. |
| - A persuasive pitch. This is a page of writing that | | | | |