| Why take the time and make the effort to set goals | | | | one year. Write a paragraph of that description. If you |
| for yourself? Wouldn't it be easier and more | | | | prefer you can also use bullet points. |
| productive to just get going? That's sort of like deciding | | | | Here's an example that's not business related. At the |
| you want to go on vacation and then getting in your | | | | end of 2008 you want to be thinner and healthier. The |
| car and driving. The odds are when you stop driving | | | | objectives then would be to lower your cholesterol by |
| you won't have a clue where you are. You also won't | | | | 10 points, stop smoking, and lose 25 pounds. The |
| know what to pack to enjoy the vacation. Creating | | | | strategies to achieve the objective of losing 25 pounds |
| goals and objectives sets you on the road to a winning | | | | might be to lose 5 pounds per month by cutting out all |
| business plan. | | | | sweets from your diet and implementing a plan of |
| Goals are a method of deciding where you want to | | | | walking for 30 minutes each day. |
| put your energies and resources. Setting goals | | | | And here's another example that is business related. |
| focuses yourself. Think of a goal as a destination. | | | | The goal: At the end of 2008 your company will have |
| Once you've determined the destination you'll need a | | | | doubled its revenue. The objectives could be to |
| road map and directions. Objectives are the road map. | | | | introduce 2 new products. The strategies would be to |
| When you've achieved an objective you've reached a | | | | research the market place, decide on the products, |
| milestone on the way to your destination. And those | | | | have the products developed and so forth. Each |
| directions? Those are the strategies you'll need to | | | | strategy is assigned a target and if necessary broken |
| achieve the objectives. Strategies are the actions and | | | | into smaller tasks. |
| resources are how you get to each objective. | | | | Goals can help you get where you want to be in your |
| An easy way to set goals is to think about where you | | | | life and in your business. |
| want to be, or where you want your company to be in | | | | |