| If you are starting a business you certainly need a | | | | you should have an idea of what you are going to do |
| business plan. However, you do not need a massively | | | | and how you see things in the near future. |
| complicated plan that is pages and pages of | | | | What types of things should be in a simple business |
| information that no one ever needs. What you do | | | | plan? Well firstly, consider the basics like where your |
| need is a simple plan that identifies the main strategy | | | | office or business will operate from. Then consider |
| of your business and how you plan to go about it. | | | | things like your target market. What services or |
| A plan should be a document that is continually | | | | product you are going to offer to your target market |
| evolving. Therefore it shouldn't be something that you | | | | and how you are going to market to that market. You |
| create and then put in the cupboard never to read | | | | should consider the demographics of that market so |
| again. It makes perfect sense to get it out on a regular | | | | you have an accurate idea of who the market is. This |
| basis and review it and compare it with how your | | | | will enable you to market your product and services |
| business is actually running. | | | | more accurately. |
| Do not let the whole business plan aspect turn you off | | | | Starting a business is exciting, scary and yet fun. Don't |
| starting a business. It only needs to be simple if you | | | | let it become something that drags you down. Always |
| are starting a family one or two person business. It | | | | have fun and when things are no longer any fun, move |
| could be just one page long. The important point is that | | | | on. |