| There is this misconception that you can't start a | | | | your personal training business is to make sure you |
| business during a recession because important acts | | | | are charging a rate that still allows you to make a |
| such as lending has slowed significantly, jobs have | | | | profit but is affordable for your clients. Clients who are |
| been lost, and people have less money. So what | | | | hanging onto their money for dear life are going to |
| happens? What happens is people wanting to start | | | | have difficulty paying high hourly rates. If you must, |
| businesses, such as you wanting to start a personal | | | | take some sort of survey via a postcard mailer or |
| training business, wait until the recession is over. But | | | | simply do a street poll and see what people would pay |
| you know what? Recessions can last years and you | | | | per hour for a personal trainer. You can then take the |
| can't wait years. | | | | information you gather and base your rate off of that. |
| So know that it is possible to start a personal training | | | | After the recession is over, you can then consider |
| business in a recession. And yes, there are people | | | | raising your rates. |
| who will pay the money to be a part of your personal | | | | What you are doing by doing this is making yourself an |
| training business. First of all, even during a recession | | | | asset rather than a luxury. You're not charging "luxury |
| fitness is something that is very important. If you can | | | | prices" for someone to have something that helps |
| charge rates that they can afford, then you are in | | | | them to feel great about themselves. |
| business. | | | | Starting your personal training business |
| Preparing to start your personal training business | | | | So now that you have what you need and you have |
| Starting a personal training business takes some | | | | your rates settled, it is time for you to start marketing |
| money, but this really depends on what sort of | | | | your personal training business. You can do this |
| operation you are looking to run. If you are going to run | | | | through newspaper ads, placing flyers around town, |
| a gym, you know that you need equipment and | | | | building yourself a website to bring people in your |
| equipment costs money. During a recession, lending | | | | community to, and also getting in touch with people |
| can be somewhat more difficult to acquire. If you have | | | | through social networking. There are many low cost |
| an excellent credit score, then you shouldn't have an | | | | ways for you to market what you are doing. Before |
| issue getting financing. If you're credit is not excellent, it | | | | long, you are going to have people calling you and |
| can be a little more difficult. That is when you can look | | | | scheduling appointments. |
| into bringing in partners to help you. They can invest in | | | | So remember that you have to make sure you get |
| your personal training business by giving you the cash | | | | the right equipment and there are various ways you |
| or they can secure financing for you. | | | | can do that. If you have to, get a partner to help you |
| If you are looking to travel to people's homes to help | | | | take care of the startup expenses. And don't forget |
| them get into shape, you will need minimal equipment. | | | | when starting a personal training business that you |
| You'll just need a few portable items. If your clients | | | | need to have reasonable rates. These are rates that |
| have their own equipment, you can utilize that as well. | | | | any middle class individual should be able to afford. |
| This will cut down on your startup costs significantly. | | | | And lastly, market to your heart's content. These are |
| Recession proofing your personal training business | | | | all of the tools you need to be a success. |
| The first step you need to take to recession proof | | | | |