| When starting your own business online, one of the top | | | | selling well in that market and build your sales funnel |
| questions that may come across your mind is "what | | | | with more options, offering upsells and cross sells to |
| I'm going to offer to my potential customers?" | | | | your prospects and customers. |
| This question is very relevant because one of the | | | | You can know with reasonable accuracy what people |
| main mistakes made by many internet entrepreneurs is | | | | are looking for and prepare a free offer to start |
| to offer the wrong products or services to their | | | | building a list of potential customers and then send |
| audience. | | | | them several emails with different products or |
| In my 5 Gold Rules to Starting Own Business Online, I | | | | services. This way you are not limiting yourself to just |
| recommend to find a market first and then prepare | | | | one product and building a website to offer just that |
| your offer. I recommend this approach because if you | | | | product. If you do so, you will lose the contacts of all |
| identify a market first, and if you determine that it is a | | | | the visitors that do not want to buy that particular |
| potential profitable market, you already know what | | | | product but that can buy related products to you. |
| people are buying. | | | | Do not presume you know what your prospects and |
| If you start by picking a product, you will funnel your | | | | customers want to buy. They buy motivated by their |
| market research around the potential sales of that | | | | own reasons and emotions, not by yours. It is so much |
| product, thus ignoring what other products people are | | | | easier to sell people what they want to buy than selling |
| buying. You may end choosing the wrong product or a | | | | them what we want them to buy. |
| product that does not sell as well as you would like. | | | | Prepare your offer carefully. If it is a product or a |
| If you first identify your market, you can easily | | | | service, offer what your customers are ready to buy. |
| discover what people are buying. You just need to | | | | Make them happy and you will build a list of loyal |
| see what other vendors and entrepreneurs are selling, | | | | customers. Offer them what they want and some |
| which products they are advertising most, and get a | | | | surprises or bonus and they will become raving fans. If |
| feeling about the sales in that market by doing some | | | | you build a list of raving fans, you will guarantee your |
| research in forums and blogs related with your market. | | | | success and it will last for years. |
| Additionally, you can find more than one product that is | | | | |