| For building a Take Shape For Life home business, you | | | | a customer. |
| need a working business plan. You will work out details | | | | Your second step is to build your business by |
| as you go along and gain more experience; initially, your | | | | marketing the TSFL products. This is your main source |
| plan needs to get you started in the right direction. | | | | of income. Recruiting new Health Coaches makes |
| There are three strategic steps in your building your | | | | sense if you can show them how to build their own |
| TSFL business plan that will build a solid foundation for | | | | profitable business. And that comes back to knowing |
| your success. | | | | how to market the TSFL products with profit. |
| The first step is to plan for profits. Look at the TSFL | | | | The most effective way to market the TSFL products |
| compensation plan and locate your major sources of | | | | for profit is through direct response marketing. With |
| income: 15% on products ordered by your personal | | | | direct marketing, you will be able to focus on a |
| customers and personally sponsored Health Coaches; | | | | profitable market niche, and build a compelling |
| or 20% if you are a Fast Track Coach. Customer | | | | marketing message. The internet and the phone allow |
| Acquisition Bonus and Assist Bonus during your first 30 | | | | you to reach thousands of consumers in your niche, |
| days are fine, but let not this distract your from building | | | | and test the response to your message. Good |
| a solid foundation. The second source is in quarterly | | | | prospecting and closing skills are not difficult to learn, |
| Rolling Consistency Bonuses, for consistent sales in 3 | | | | and will let you close your sales consistently. |
| consecutive months, from 4.2% to 5.6%. Growth | | | | Your third and final step is to expand your business, |
| Bonuses kick in at higher ranks, from Senior Coach to | | | | when you are making consistent profits. Now is the |
| Executive Director. | | | | time to recruit new Health Coaches and train them to |
| Your main expenses are business overhead and | | | | use the marketing campaigns you have designed. That |
| marketing. Realize that there will be expenses for | | | | will empower them to build their own profitable |
| marketing, and for learning marketing skills. Obtain | | | | business, and let you advance higher in rank. Now you |
| some estimates on how long customers stay on the | | | | are building stable downline and your TSFL business |
| program, and what the average monthly order size is. | | | | will expand rapidly. |
| This will tell you how much you can spend on acquiring | | | | |