Ten tips to ignore when starting a business

When I started my business, the guidance was soconsulting jobs whenever he gave a talk to a group or
awful I call one advisor "the coach from hell." Here areeven a college class. He had a unique combination of
ten myths frequently presented as core wisdom.expertise, confidence and charm.
I recommend using intuition as a filter to evaluate allUnless you strongly resemble those "other people,"
advice. A longer version of these tips can be found atthey're irrelevant.
1. "Career freedom means starting a business. "6. "You will probably fail." Your advisor may be using
Clients often assume they can reach career freedomfear to motivate you to work harder or sign up for his
only by starting a business. I know dozens of peoplesuccess course.
who feel very free in a corporate setting. They swimHere's a legend: "Maestro," says the surgeon to the
easily in the corporate stream and learn to balancefamous musician, "I played for you at a master class.
their lives. Some even return after successfulYou advised me to stop playing professionally. You
entrepreneurial ventures.said I would never be great. I want to thank you. I
2. "Don't worry, be happy." Some advisors tell you,listened to your advice and became a doctor." The
"You'll be great," even if they secretly believe you'remaetro peers at the surgeon: "I do not remember you. I
following a harebrained path that is doomed to fail. Dotell all my students that. The great ones ignore my
your own research and get second and third opinions.advice and continue anyway."
3. "Visualize success."7." If you feel energized about your goal, you will be
While I support visualizing and attracting, I do notsuccessful." Feeling energized just means you enjoy
believe you can attract business from a non-existentsome aspect of what you are doing. Figure out what
target market. Better to attract prosperity andyou enjoy and design a life to include more of it.
fulfillment. You might also try to attract knowledge andMy old friend Richard was energized about his failing
discernment so you can evaluate your variousbusiness for ten years of negative income. Last I
advisors.heard he was with a temporary agency, paid hourly,
4. "If you can dream it, you can do it." In her wonderfulholding on to the title of "independent contractor."å
book, Finding your own north star, Martha Beck8. "You can always go back to what you were doing
debunks this myth with a simple example: She oncebefore."
dreamed she found herself in a bathtub withAfter months or years of trying to start a business,
ex-President Clinton and an owl. Other people dreamyou and your former career will be different and your
of meeting the Queen of England or connecting withformer colleagues will view you differently. Better to
people who lived ten centuries ago.begin with a job that you can leave if you become
The reverse is often true: "You must be able tosuccessful. Stay in a position of power.
imagine yourself successful in order to reach your9." You have had a successful career so far and you'll
goals." Still, I know people who were catapulted tofigure out how to be successful now."
success far beyond their dreams; they missed the rideBasketball players do not always thrive on football
but managed to enjoy their arrival.teams and baseball is a different game altogether.
5. "If other people can have a successful business, youEnough said.
can too." You may be smarter, more creative and10. "You will be fine; you just need more confidence."
more energetic than your friend James, but JamesIf you lack self-confidence in several areas of your life,
may have that special entrepreneurial spark, a trustsee a clinician. Otherwise your lack of confidence in
fund, or a network of millionaires I once had ayour entrepreneurial skills is probably reality-based and
colleague who would get unsolicited offers ofshould be viewed as a signal to find another advisor.