| To find a competitive edge and gain success in your | | | | service in your community. How much they charge |
| home based business you need a solid marketing plan. | | | | and their unique selling point. Determine ways to stand |
| Here are a couple of ways to do just that. | | | | out from them. |
| You will need a marketing plan or strategy to introduce | | | | 5. Mission Statement Write a mission statement telling |
| your business to the consumer market. To create a | | | | who you are and what you are about. Explain what |
| buzz about your business and keep it in consumer | | | | you are selling and add your unique spin on your |
| minds. Buzz and familiarity will create demand for your | | | | service. |
| goods. | | | | 6. Marketing Idea How will you create demand for |
| If your successful with this then you are sure to reap | | | | your product? By offering extra's, quality, performance, |
| the profits. | | | | price. I always say under promise and over deliver to |
| Simple enough? | | | | show your clients that you go the extra mile. |
| I am always astonished when I come across a | | | | 7. Price How much will you charge. Will you charge |
| business owner who does not have even a simple | | | | less than the competition to attract new customers. |
| plan to follow. | | | | Charge a similar price, but offer extra's. Or you could |
| These ten option listed below should give you a | | | | charge slightly more and provide better quality. . |
| starting point to a marketing plan. Use them to boost | | | | 8. Budgets How much money will you invest in |
| your sales today. | | | | marketing your product: daily weekly monthly |
| 1. Research You must know who are your best | | | | 9. Goals What income are you forecasting this week, |
| customers for your business, what do they purchase?, | | | | next month or the year. How do you plan on reaching |
| what is their income level?, what are their exact | | | | them? |
| needs? Are they male or female? When do they | | | | 10. Success What methods will you use to measure a |
| make purchasing decisions? etc. | | | | successful marketing plan? Reaching a predetermined |
| 2. Target Think of a unique angle or a niche to fill with | | | | income. Selling more than the competition. Satisfied |
| your service. For example, there are hundreds of title | | | | Customers. |
| search services in most communities. Here's an | | | | Since marketing efforts are ever changing you will |
| example, zero in on lawyers that only work | | | | need to measure your success over time to see if |
| foreclosures. Offering service they could not get for | | | | you are hitting your goals. If one marketing plan does |
| the same price. Or you might decide to open your title | | | | not work then revise it until you find one that hits a |
| search service earlier and close later in the day than | | | | home run. |
| similar agencies for lawyers who work long hours. | | | | Always strive to improve your marketing plan. If you |
| 3. Details Write a detailed report of what you are | | | | would like to learn more about marketing you can go |
| offering. This will help guide you when you write | | | | to the local library or even go on line to find articles |
| classified ads or business sales letters. | | | | that will help you to understand the ways in which |
| 4. The Competition Find out who is marketing a similar | | | | marketing can help you to achieve your business goals. |