| They focus on opportunity not security. Many want to | | | | business owner to succeed he or she will need to |
| work from home and be their own boss. They are not | | | | provide solutions to customers problems rather than |
| necessarily driven by the desire to have lots of money, | | | | merely trying to provide solutions to their own. Any |
| but instead seek personal freedom, a better lifestyle | | | | lack of customer orientation and interest will show |
| and the opportunity to do what they want to do their | | | | through. For success in business the focus must |
| own way. They want more time with their friends and | | | | always be on satisfying the customer. |
| family. They want to escape the corporate rat race, | | | | The only truly inspiring reasons to start a business are |
| the daily commuting, the red tape and bureaucracy | | | | the commitment to your dreams and belief in your |
| because the management that will not listen to their | | | | own ability to reach your goals. |
| ideas. | | | | I would say to anyone; before rushing off to become a |
| Many people are inspired to "break away" and "do | | | | business owner - examine your motivation and be |
| their own thing", because they are dissatisfied with their | | | | truthful to yourself. The road to success as an |
| current circumstances. The term for this is, Inspirational | | | | entrepreneur is littered with hazards. However, getting |
| Dissatisfaction. It is when someone is not just | | | | there can provide a wonderful feeling of |
| dissatisfied - they are inspired to do something about it. | | | | accomplishment in terms of fulfilling your entrepreneurial |
| Their dissatisfaction could be due to their current job | | | | dreams. |
| situation, lack of money, long work hours, commuting | | | | To become successful as a business entrepreneur |
| delays or any number of other negative factors | | | | requires: |
| impacting on their success or happiness in life. | | | | |
| The good thing with Inspirational Dissatisfaction is that | | | | 1. Self belief in what you can achieve. |
| people do not just think about their problems. They | | | | 2. The desire to get there and achieve it. |
| become motivated enough to take action, to solve | | | | 3. The right goals and a plan or map to keep you on |
| their problems. Without this level of dissatisfaction they | | | | track. |
| may never have done anything about changing their | | | | 4. An appropriate vehicle to get you there (your |
| situation, until it was forced on them by restructuring, | | | | business venture). Becoming a successful business |
| downsizing or whatever. | | | | entrepreneur also take a good measure of patience, |
| Dissatisfaction with your current situation can be the | | | | determination and courage. I wish you every success! |
| worst reason to start a new business venture. For any | | | | |