The Business Plan - Entrepreneur's Straitjacket?

This is the 6th article in a continuing series of Thetechnological impacts, etc). literally shocked their "my
Business Plan for Small and Mid-Sized Companies.way" management style and culture.
By definition, the entrepreneur is a person whoTo an outsider, it would be obvious that the
habitually creates and innovates to build something ofentrepreneur manager should be flexible and
recognized value around perceived opportunitiesimmediately adapt the prevailing "best practices" tools
Much has been written about the independentavailable to deal with the changing environment. Logic
entrepreneur's behavior and management style; -would certainly dictate that. However, I found, in
visionary, confident, dedicated, determined, focused,several instances that the entrepreneur manager
self reliant, intuitive, impulsive, and yes, "shoot-from thefurther stiffened his resolve in the stereotypically
hip" and "fire, ready aim", has generally exemplified themindset and behavior of the entrepreneur. In these
recent contemporary entrepreneur.circumstances the individual determined not to give up
There have always been questions surrounding thecontrol, became too obsessed with day to day detail
entrepreneur's management style and response tomanagement stifling creativity and diluting staff morale.
operational adversities.And responded with alarming "shoot from the hip"
During the 30 years as hands- on operating managertactics.
and Business and Marketing Planning Consultant, IFortunately, it took an external force to intervene and
spent considerable time working with and consulting todemand that a Business Plan be prepared to rapidly
a range of entrepreneurs, in start-up situations and inreverse the situation. In this case, a member of the
ongoing operating organizations.outside Board of Directors demanded and received
I have concluded that entrepreneurs are morethe necessary cooperation.
amendable to develop a Business Plan when "courting"In retrospect, it is not surprising, with entrepreneur
startup financing; due to the restraints of most start upmanagement, at the helm guiding the "rocket ride" in a
financing resources, i.e. venture capital, banks, SBA etc.fast track, high growth company; to be unable or
In these situations, my start-up entrepreneurs wereunwilling to prepare for a sudden onset of adversity;
extremely bright, articulate and driven. But in myfor the entrepreneur business model mindset was up
experience, they tended to "resist or fight" theand up and up.
necessary planning process structure in favor ofIn today's uncertain economic environment caused by
"jumping right in" with their "quick fix" product andthe Recession, the next wave of entrepreneurs must
market solutions, oftentimes, negating the morerethink their personal objections to the guiding principles,
deliberative process.processes and practices of developing a Business
On the other hand, I have been privy to and involvedPlan for Small Business to take their business to the
with entrepreneurial run companies in their growth andNext Level.
maturing phases, when suddenly beset by externalI have long thought that the Business Planning Process
environmental forces beyond the entrepreneurswas the mother's milk of "overcoming adversity".
control,,( i.e. competition, economic slowdown,