| Once you have developed, integrated and | | | | Variables, Corporate Culture Fit, Type of Relationship, |
| implemented your Comprehensive Business Plan for | | | | Control Mechanisms, Exit Strategies, Termination, |
| the success of your business into your Company's | | | | Liquidation, Buy-Sell Agreements and so on. |
| Operations, you can go about creating ancillary | | | | 4) Supplier Plan: Cementing your supplier relationships |
| Business Plans for various audiences. Remember to | | | | can be essential to your Company's success. Ask |
| write these specialized documents from the viewpoint | | | | yourself: What can a specific supplier do to help your |
| of the person(s) reading it. It is a snap to pull out certain | | | | business? |
| sections of your Comprehensive document and create | | | | 5) Customer Plan: You can utilize this to make your |
| these targeted documents. Some examples: | | | | customers true partners in the growth and future of |
| 1) Investor Plan: Investors and Venture Capital Groups | | | | your Company. Find out specifically what your |
| often advertise what they are looking for in an | | | | customers want and need (not what you think they |
| investment. This should be the template you follow. | | | | need) and present them a Product/Service, Marketing |
| They are interested in your Experience, Track Record, | | | | and Strategic Plan to meet those needs. |
| Integrity, Competitive Advantage, Growth, Uniqueness, | | | | 6) Marketing Plan: A good Marketing document will help |
| Gaps and Threats, Integrated Marketing, Strategic and | | | | your Marketing Team develop, expand and create |
| Financial Projections and so on. A good Investor | | | | new markets. A very effective tool to link your Sales |
| document consists of highly targeted information to a | | | | Division with your Marketing Team so development |
| specific investor's or venture capitalist's requirements. | | | | and communications are two way and intertwined. |
| 2) Lender Plan: This doc is combined with a Loan | | | | Disjointed Marketing and Sales Teams are often |
| Package to directly target a specific Lender's funding | | | | disastrous. |
| parameters and requirements. Things like Experience, | | | | 7) Strategic Plan: This planning forces all your |
| Track Record, Cash Flow, Loan to Value or Cost, | | | | departments and divisions to work together to |
| Debt Service, Debt to Equity Ratio, Financial | | | | produce a synergistic document that addresses all |
| Statements and so forth are key elements. Each | | | | levels of your Company and their contributions to the |
| Lender has different things they look for when | | | | Company's goals and success. The Strategy actually |
| considering funding a loan so tailor around these | | | | translates your Business Plan into effective and |
| parameters. | | | | believable Financials. |
| 3) Joint Venture / Strategic Alliance Plan: Achieving a | | | | Remember: You write a specific plan for a specific |
| common objective through shared resources at a | | | | purpose to a specific audience. This list is not all |
| lower cost and lower risk can be highly lucrative, limiting | | | | inclusive. The point is to develop the Comprehensive |
| your dependence on outside funding sources. | | | | doc first; then forming ancillary docs is a snap and very |
| Important sections of this doc could address | | | | effective. |
| Objectives, Anti-Trust Issues, Resources, Geographic | | | | |