| Writing a small business plan should be guided by | | | | market growth and customer profiles. |
| some standard general principles. The plan will | | | | The next bit is one that reflects on the financial position |
| especially be useful when it comes to seeking funds | | | | of the business. It also indicates how much the |
| for the enterprise. The tone of the plan should be | | | | enterprise is asking for. The financial projections should |
| appealing enough to attract prospective lenders. All the | | | | be realistic and should be backed with solid data from |
| same, so much in the content of the plan will be | | | | your accountant if they are to be deemed as the |
| determined by the type of funding that one is looking | | | | correct position of the enterprise. A budget on how |
| for. All this is about the target audience. | | | | the enterprise plans to spend the amount acquired |
| The outline of the plan needs to be standard | | | | through the funding should also be included in this bit. |
| depending on the target audience. Think through the | | | | All the above details should then be captured in an |
| audience carefully so that you can determine which | | | | executive summary. The essence is to capture the |
| plan to adopt. Once you are done with the outline, | | | | key points in each major section of the plan. Here, the |
| gather the necessary information on what should be | | | | payback requirements on the loan should also be |
| covered in the plan. You need to describe the nature | | | | highlighted. Review and edit the whole document, |
| of the business, the scope, the number of years in | | | | keeping in mind that this is the only shot you have got |
| operation, number of employees and names of | | | | to make a good impression. |
| partners or proprietor. If possible, also include the | | | | |