| When figuring out how to start your own business | | | | 6. If you are using a web page for all this, then have |
| there are a lot of things that need to be considered, | | | | pictures throughout your site. Make them relevant to |
| but one of the biggest things that must be conquered | | | | what you are promoting. If you are in an MLM or Top |
| is how you are going to position yourself as a likeable, | | | | Tier company you will want to make them of you |
| trustworthy authority in the industry you're tackling. The | | | | having a good time (with friends, traveling, as opposed |
| question remains, though, if you're barely figuring out | | | | to being next to a Ferrari, etc.) People want to know |
| how to start your own business online how are you | | | | they're working with a real person that is living a life |
| going to compete with people who have years of | | | | worth living. If you are promoting another type of |
| business experience on you? How are you going to | | | | business, say for instance Massage Therapy, you will |
| separate yourself from the pack? Luckily, there is | | | | want to use pictures relevant to the service you |
| hope for the new entrepreneur to not only thrive in a | | | | provide as well as pictures of you providing your |
| market of established competitors, but to also take | | | | service whenever possible. |
| advantage of the mistakes his/her competitors may | | | | Now, before people can buy your stuff, they need to |
| be making. Here are some steps that need to be | | | | know about you first. The biggest task at hand now is |
| taken to have people see you as that trusted authority | | | | to put your character on stage, so to speak. This is |
| so you can thrive in your new endeavor, from creating | | | | where you get the word out and let people know |
| your marketing campaign to talking to your prospects | | | | about you and the services you provide. |
| one on one. | | | | 1. First, be where the people shop! Online, this means |
| First you must have a public persona that the public | | | | look for keywords that boatloads of people look for |
| can like and accept as a trusted expert in your field. | | | | that also has few (around 300,000) competitors. |
| Here are some quick steps to get you started. | | | | Google's Keyword Tool is an excellent, free resource |
| 1. Look for top earners in your industry and list the | | | | for this. (More specifics on how to optimize your |
| characteristics they portray in their marketing. | | | | results with Google Keyword Tool in a later post.) |
| 2. Then you want to list your own characteristics. Be | | | | 2. Now, after you found the relevant keywords you |
| BRUTALLY honest about this; list all positive and | | | | want to use, write or record your content. Make sure |
| negative traits you see in you. | | | | you use your keywords in your title and 3 times in all |
| 3. Take both papers and go through them. Look at the | | | | of your materials, including video, in a way that is |
| differences and similarities. | | | | relevant. |
| 4. Create your future you 6 months from today. Be | | | | 3. Next, you'll want to disperse your media throughout |
| specific about what you want to be and have! Keep in | | | | the web so your stuff comes out on top of the |
| mind how it would feel to accomplish the goals you set | | | | search engines. The more article, video, and social |
| out before you. You want to take that feeling and | | | | media sites you post your material the better chance it |
| bring it back into the present moment to move you | | | | has of reaching the top of the listings. |
| forward to accomplish what you want in your | | | | 4. One excellent way to leverage your video, article, |
| business. | | | | and blog marketing efforts is a service known as |
| 5. Lastly, create a character that merges all the best | | | | TrafficGeyser. It's a phenomenal one-stop shop for |
| traits of the top earners with ONLY the positive traits | | | | getting your work to the top of the listings for |
| of you; a character that carries him/herself as though | | | | whatever keywords you optimized your campaign for. |
| they are currently living in that future. | | | | 5. Finally, and most importantly, contact and personally |
| Next you will want to write your incredibly compelling | | | | connect with people interested in you and your |
| story through your character's eyes, saying why you | | | | services. Your main job is to connect with your |
| are the BEST person to work with! Use descriptive | | | | prospects as a friend and offer information and |
| words that brings out emotions. Put in ONLY what will | | | | guidance, not to pitch them. At this point people are |
| help you move the story forward. Here is a | | | | already interested in what you bring to the table; just |
| framework to get you started: | | | | relax, be natural, and enjoy the ride from here. |
| 1. Write a powerful headline and SHORT background, | | | | This short little guide on how to start your own |
| as in 2 small paragraphs, that tells people who you are | | | | business is only a brief summary of what needs to be |
| and welcomes them to your site. | | | | done to survive, let alone thrive, with your business in |
| 2. Establish a problem THEY have; people will do more | | | | this day and age. Keep in mind this is only a general |
| to move away from pain than to move toward | | | | guide, as I cannot possibly go into detail about every |
| pleasure. | | | | niche out there, especially in this short guide. |
| 3. Talk about the solutions your product/service | | | | Regardless of the niche in which you may compete, |
| provides in a way that uses descriptive, emotional | | | | this guide should be able to help you put together a |
| language. | | | | solid marketing campaign, from how to attract high |
| 4. Lead them to where you want them to go and | | | | quality prospects ready to buy all the way to |
| what you want them to do. (Fill out an app, visit this | | | | connecting with your client during and after the sale. I |
| website, leave their information, etc.) | | | | sincerely hope this quick guide on how to start your |
| 5. When talking to a prospect do what you can to | | | | own business gave you the information you needed to |
| position yourself to where you appear to be incredibly | | | | get you started in your own entrepreneurial efforts |
| busy and booked up. Do NOT appear to be | | | | and finally accomplishing the goals you set out to |
| desperate; don't respond right away. | | | | reach and to live the life of your dreams. |